Hey, I’m Kira

I’m a UK-based FMCG Brand Designer at PepsiCo, where I work across brand and campaign design with a focus on key visuals, merchandise, influencer kits, retail activations, packaging and creative systems that translate consistently from concept to execution.

On the beverage team, I primarily focus on Pepsi, but have also supported on brands such as Rockstar, Lipton, 7UP, Mirinda and Poppi. As lead rep of the EU Design Social page, I also assist in organizing and executing social posts for some of our food’s brands such as Walkers, Quakers and Popworks too. During my time freelancing I also supported various other brands.

I’m at my best in fast-paced work that needs both imagination and precision: shaping the idea and strategy, building a distinctive visual world, and using 3D/motion to communicate and sell through concepts quickly with multiple stakeholders in the room.

Outside of my day-to-day role, I also represent and lead the social media content for our EU Design submission, working closely with our US team to post our best work for socials and awards. I also mentor and represent PepsiCo at university’s to inspire the next generation of upcoming talent about the possibilities within design.

I started in Creative Advertising (Distinction BA Hons), where a LTO packaging-led campaign concept project earned recognition at New Designers, London, and became a key step into my career at PepsiCo. Previously I worked freelance services of brand design & photography services for local businesses and as a Digital Attraction and Engagement Officer at DVLA.

Brands I have worked on