The previous UK Flavours range struggled with flavour navigation and shelf impact. One issue was that the “globe/dot” device used in place of fruit cues (due to stricter local constraints within the UK) was being read by consumers as generic “polka dots,” reducing clarity and recognition. The refresh aimed to build a new Flavours world that felt unmistakably Pepsi while giving each flavour a stronger, more confident personality.

My role

This was a large, multi-designer project with many contributors and stakeholders. As a key contributor, I supported development and execution of the Flavours campaign world by:
• proposing and refining options for the brand world and flavour personalities
• mocking up how the world would come to life across key visuals and shopper applications
• contributing to sticker device design and placement decisions
• organising and supporting the shopper toolkit + renders approach
• writing the motion brief and storyboard, guiding composition, transitions, sound direction and creating supporting motion assets.
• helping art direct lifestyle photography, providing props/material/lighting references and shot intent
• developing the brand world for the new flavour, Pepsi Tropical

(Packaging was initially developed with an external partner; I supported decision-making through shelf mockups and application considerations rather than leading packaging design.)